Important Facebook SEO tips which will help you rank high in the Facebook Search Engine:
1. Allow Public visibility of your ContentDue to the recent problems of Facebook privacy settings, there is still a lot of confusion regarding this. Remember that if you keep the content which you want to share as Public, then Facebook can show it to all those who search for it. Keeping it protected to any particular group will enable visibility of your content to only that particular group.
2. Use proper Keywords in the Title/URLNow you would say, this tip is very similar to our normal SEO tip! But the TITLE we are considering here is a bit different. Here the title can be the Title of the Blog Post which you are sharing or even whatever is your Status Update, or may be even the Name of some Facebook Group. If it is a Title of the Blog post then you should optimize it for normal SEs like Google, Bing/MSN and Yahoo and it will help you on Facebook too(nothing special required here). But if you are writing a Status Update or Creating a post in Facebook Groups then remember to include the Keywords you want to rank for!
Do not forget to Select a proper Facebook Vanity URL for Professioal pages.
3. Optimize Meta Tags properlyWhen you share a link on Facebook using the ‘Link option’, Facebook by default uses the meta description of the Shared Webpage as an effective meta tag, but if that webpage does not include any meta description tag, then it catches the first 160-200 character of the content and uses it as the effective Meta tags. You can write the description of this Link in the Update Space available using proper keywords.
Also, When you make some group the Description of the Group is used as the effective meta tags for Facebook Search engine.